Let’s start with why.

Although this is not really a book review, I did recently read this book. I found it entertaining, at times repetitive – Apple is the primary, exemplary case – and both inspiring and instructional. The final chapter touched my emotions in a way a management book rarely does. So why, then, would I blog about this here, for students aiming to improve their academic performance. The answer to that question is very simple.

Why are you in university? Let’s start with why. I am very confident in stating that if you examine the question: what am I doing day-to-day in my university life, you will quickly discover your why. Are you here it to learn new things? Are you here it to make new friends, meet new people? Are you here to plan your next vacation? Are you here to party?

Looking and your what you do gives great hints to why you have chosen to be in university. Now ask yourself another question: is your why aligned with the idea you have of yourself, four years from now?

If you take Simon’s concept (it goes too far for me to call it a theory, sorry Simon) and use the simple model he provides to organize your motivation, you may find that you see your actions, your behaviors and your decisions reflected in the mirror of WHY?

And there is nothing wrong with that – if the why is something that you can get behind. The interesting thing about balancing your life in university today with the purpose of university, which is preparing your to think and act in the future, is that a variety of why’s can apply. Your mission – if you choose to accept it – is to create that magnificent why that makes what you eventually do incredibly easy for you to stand by. Whether others agree or not.

(Hint: when you feel unsettled by your own explanation, its probably because you know you’re lying to yourself…)

Intuitively, you understand the purpose of university, yet in the clutter of temptations (sorry, opportunities to express yourself, meet new people, develop your skills) you may loose sight of why you do what you do. In my direct experience, students who excel have a very clear explanation of why they do what they do – also when it comes partying hard. It is when someone cannot explain why there are more parties than lectures in a week, that I get worried.

Watch the video and this weekend, start with why. It’ll make coming monday very interesting indeed!